Raw numbers - analyzing design contest site statistics Crowdsourcing and design contest sites typically feature statistics on their home pages, and speak about the size of their designer 'communities', the overall numbers of contest submissions and the amount of prize money currently available. While not precise to accounting standards, by performing some basic arithmetic, we can work out some very rudimentary statistics of our own. Figures were accurate at time of notation. 99designs 23,893 contests Whether this figure includes abandoned or unpaid contests is unknown. "$115,151 up for grabs in 326 open contests" Current average payout per contest is $353.00. "$5,512,961 in total awarded" Historical overall average payout per contest is $230.00. "2,061,258 designs in total" When included as part of the total contest revenue, the average 'value' of each design is approximately If, on average, each submission took 1 hour (not unreasonable once we average complete time required from reading the contest brief, developing a concept, development and sourcing, creation and uploading to the 99designs server) that represents a total of approximately That is the equivalent of if we account for the various differences in artwork type (ie: a website page submission may take several hours or more) that number is substantially higher. If we average out the average hourly wage down to $10 per hour (an unrealistically low figure but simple for calculation) that represents an amount that's close to Yes. That figure is somewhere in the region of If we were adjust to realistic hourly rates, that figure would increase significantly. Even if we assume that every winning design had 4 preliminary designs before selection, that still amounts to The average number of submissions per contest works out to approximately "38,721 designers" We have no information on how many 'active' designers are actually entering 99designs 'contests'. If there are 38,721 active designers, that means an individual would have about a 0.9% chance of winning anything. However, it's highly unlikely there are 38,000 active designers and that figure probably represents the number of user accounts that have been opened. It's also not clear if this number also includes original accounts from SIte Point, the precursor to 99designs. If every individual designer on 99designs had entered and won 1 contest, that would mean that We can, however, play with what we have. Let's say, for sake of argument, that all winning designers have won an average of three contests each. That works out to a total of 7,964 designers having earned an average of $690 each (when multiplied together, the total amount of those earnings would equal $5,595,160 - remarkably close to the $5,512,961 figure that 99designs lists as their total cash payout). That would mean that Without ever receiving a penny for those efforts. |

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